Privacy Policy
Last updated: 15 September 2026
This Privacy Policy explains how The Really Useful App Company Ltd (“we”, “us”, “the Company”) collects, uses, and protects information in connection with this website, the mobile apps we publish, and our WordPress plugins. We are the data controller for the personal data described here.
Who we are
The Really Useful App Company Ltd is a company registered in England and Wales (company no. 17088198, VAT no. GB516363987). Our registered office is at Chandos House, School Lane, Buckingham, England, MK18 1HD. You can contact us about privacy at hello@thereallyusefulappcompany.com.
What this policy covers
This page covers our website and gives an overview of our products. Our WordPress plugins each have their own, more detailed privacy notice:
Our mobile apps describe their own data handling in each app’s privacy details on the App Store and Google Play, and within the app.
Information we collect
When you contact us through this website, we collect the information you choose to provide, such as your name, email address, and the contents of your message. This website sets no cookies, carries no advertising, and does not track you across other sites. We do measure which pages people read, in the limited and anonymous way described under “Cookies, analytics, and fonts” below.
When you use one of our WordPress plugins, the plugin sends the content you ask it to process (for example post text or images) to our hosted AI service so it can return a result. The free tier works without an account and is identified only by a non-identifying site ID. Full detail is in each plugin’s own privacy notice linked above.
How we use information
- To respond to your enquiries and provide the services you request.
- To operate, maintain, secure, and improve our website, apps, and plugins.
- To process payments for paid plans.
- To comply with our legal obligations.
Service providers and sub-processors
We do not sell your personal information. We share it only with service providers who help us run our business, or where required by law. Key providers include:
- Anthropic provides the AI that powers our plugins; content submitted for processing is sent to Anthropic to generate the result.
- Render hosts our backend (“AI Core”) service that the plugins call.
- Freemius is our merchant of record for paid plans, and handles checkout, billing, and tax.
- Netlify (website hosting) and Cloudflare (DNS).
Cookies, analytics, and fonts
This website sets no cookies and does not track you across other sites or build a profile of you. No analytics script runs in your browser, and nothing is stored on your device.
To understand which pages people find useful, we use the server-side analytics built into our hosting provider, Netlify. Netlify counts page requests from its own server logs. It processes visitors’ IP addresses on its servers to count unique visitors and approximate their country; we see only aggregate totals, such as page views, visitor counts, and the sites that linked to us, and never the addresses themselves. There is no way for us to identify you from this.
Some links to WordPress.org pass through a page on this site first, so that we can count how many people choose to install a plugin. That page sets nothing on your device and forwards you straight on; it is counted in the same aggregate totals as any other page here.
This website loads typefaces from Google Fonts; when your browser requests those font files, your IP address is shared with Google (Google LLC) to deliver them. No other third-party content is loaded.
Your rights
Under UK data protection law you may have the right to access, correct, delete, or port your personal data, or to object to or restrict certain processing. To make a request, email hello@thereallyusefulappcompany.com. You also have the right to complain to the UK Information Commissioner’s Office (ICO) at ico.org.uk.
Changes
We may update this policy from time to time. The “last updated” date above reflects the most recent revision.